How Apple’s AI Could Affect the Success of the iPhone 16
Apple's launch of the new iPhone 16 series heavily emphasizes the new "Apple Intelligence," but its global rollout may test the patience of the brand's devoted fans.
The official Apple website greets visitors with the message, “Introducing iPhone 16 Pro and iPhone 16, designed for Apple Intelligence.” The company is celebrating the launch of its new line of smartphones, which will begin arriving to customers in the U.S. starting next week.
However, for Chilean customers, there's a small but important note at the bottom of the page: "Apple Intelligence will be available later this year in beta with an iOS 18 update on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max, with Siri and the device language set to U.S. English. Some features and availability in other languages, such as Spanish, French, and Japanese, will be added throughout next year."
This means that users who want to experience the most significant platform usability update will need to configure their device in English and interact in that language to access these new features.
This isn’t the first time something like this has happened. When Siri, the iPhone's voice assistant, was launched in 2011, it only understood English. Spanish speakers had to wait for an entire generation, from the iPhone 4S to the iPhone 5, before Siri learned Spanish.
Of course, being an Apple fan—or a fan of any tech brand—requires some patience these days. (For example, Pixel fans in Chile have been waiting through nine versions for the device to arrive.) However, with the iPhone 16, this wait might feel even more significant because the smartphone market and its competitors have evolved.
Officially introduced on June 10 during WWDC, Apple Intelligence is the company’s response to the surge in generative AI across the tech world. With several Android phones already incorporating AI features, Apple’s response, led by Tim Cook, is both ambitious and innovative.
As always, Apple avoids using generic technology names. Apple’s AI is not "Artificial"; it’s simply "Apple," designed to function actively yet seamlessly in your phone.
With Apple Intelligence, users can do many familiar tasks: generating images on demand, creating personalized Emojis with the Genmoji system, or crafting messages that can be transformed into formal or family-friendly texts with just a tap.
It can also search through your stored content, whether on the device or in your cloud, identifying specific types of images (like “photos of my daughter with a cat”) or even locating a precise moment in a video.
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The camera can be used to ask questions about your surroundings — for example, pointing it at a restaurant to get its menu or at a bicycle model to learn its specs and price. The system can even summarize messages across different apps so you don’t have to read them one by one. Siri has also been enhanced, now understanding even when you change the order of your sentence mid-speech.
In short, Apple Intelligence introduces a powerful suite of AI-driven tools, but for those outside the U.S., accessing these features may require a bit more patience.