Holograms: A Sci-Fi Technology Finally Becoming Part of Everyday Life
Until recently, holograms were confined to the realms of science fiction or exclusive experiences in theme parks. However, thanks to a combination of technological advancements, holograms are now closer than ever to becoming part of our daily lives.
The Looking Glass Go is a picture frame that uses a special screen to display a 3D image, offering a sense of volume and depth without the need for glasses.
“The most significant advancements in this technology include improved efficiency of laser projectors and the development of data compression algorithms that allow for faster and more cost-effective transmission of holographic images. Additionally, the miniaturization of components and reduced production costs have made this technology more accessible for a variety of applications. Of course, lighting plays a crucial role; the better the lighting, the better the hologram’s definition,” explains Gastón Abigador, Director of Technological Innovation at Virtual World Experience, an agency specializing in developing experiences using technologies like the metaverse, mapping, and holograms, among others.
New Use Cases The Dutch company Holoconnects has launched AI-powered holographic displays called Holobox, designed to revolutionize how users interact with digital content. These displays capture the image of a person or object against a white background and project it into a specially designed box, creating a three-dimensional hologram that can be customized with various graphics and effects.
One of the first applications of this technology is in the hospitality industry. The company is installing its devices in 30 hotels across Scandinavia, allowing guests to check in by interacting with a holographic concierge. Afterward, the customer completes the self-service process by clicking through hotel software.
Holograms can also recreate characters. A few years ago, there was a show featuring a hologram of Diego Maradona, and the story of Akihiko Kondo, the man who married a hologram of a virtual singer, is well-known. Recently, Alicia Framis made headlines for using software to marry a hologram powered by artificial intelligence, which combines certain traits of her previous partners.
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Another promising application is in telemedicine. Video consultations via smartphones or computers are evolving into holographic formats, enabling more realistic interactions between doctors and patients. For example, Crescent Regional Hospital in Lancaster, Texas, uses this technology to treat patients in remote areas in real-time without requiring them to travel to the city.
Diego Pereyra, a doctor and Global Director of Health at IT provider Softtek, believes that this technology, which generates a moving 3D image, overcomes the drawbacks of traditional video consultations, such as a lack of empathy and depersonalization. Holograms create a more immersive and natural experience, enhancing the doctor-patient relationship.
Furthermore, the Israeli startup RealView Imaging has developed a technology called Digital Light Shaping, which allows doctors to view the inside of the heart without making an incision. This technology presents the heart as a hologram, enabling professionals to rotate, mark, measure, or interact with it using voice commands.